HOLD FACTOR – 2 (Light)
Formulated with Apple Stem Cell Technology and the most advanced thickening agents available, this product strengthens from the base while expanding the volume of the entire hair shaft, leaving hair fuller, thicker and stronger. Thickening Serum provides flexibility and resists humidity allowing for better style retention. A proprietary blend of 10 anti-oxidant extracts helps protect hair color from the sun by preventing UV damage.
- Creates fuller, thicker and stronger hair.
- Eliminates unwanted frizz.
- Provides flexibility.
- Protects hair color from fading.
- Apply a small amount throughout damp hair and style as usual.
- Apply at base and through mid-lengths and ends of damp hair, working it evenly throughout the hair.
- Blow dry with a round brush to create volume and movement or a paddle brush for sleeker style.
* Source: Allure Beauty Enthusiasts Panel, September 2013; a product trial was conducted among 193 participants, each of whom received a complimentary Volumizing and Strengthening Shampoo, Conditioner and Thickening Serum and used them together at least six times during a two-week period.