Aloxxi International (the “Company”) values its customers and respects their privacy. This Privacy and Usage Policy applies to personal information that we collect about you through our website.  This information is used to improve your shopping experience and to communicate with you about our products, services and promotions. Neither your name nor anything about you is sold to any other non-affiliated company or agency. However, as described in greater detail below, we may share your information under certain circumstances with business partners that help this site function or assist us in fulfilling your order. This Privacy and Usage Policy only covers information collected on the website, and does not cover any information collected offline by Aloxxi International, including information collected at our distributors and salons.

This policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties. Our policy also describes the choices you can make about how we collect and use certain of that information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears on this policy.

CRM Provider/s

The Company provides the following data to the Company’s CRM provider/s (currently Mailchimp):

  • Email address
  • Full name
  • Order detail & history
  • Urchin Tracking Module (UTM) campaign tags

Payment processor

The Company provides the following data, provided by the User, to the Company’s payment processor (currently

  • The items listed above
  • Credit card number (full)
  • Credit card security code

Website analytics providers

Google Analytics

The Company uses Google Analytics, a service that transmits anonymous website traffic data to Google servers. The Company uses reports provided by Google Analytics to help the Company understand website traffic and usage.

The Company also uses Google Analytics to send and receive data to/from Google Ads to improve the performance of the Company’s Google Ads campaigns and develop remarketing lists.

User-level and event-level is automatically deleted from Google Analytics servers after 38 months. However, the 38 month period will reset if Google Analytics detects new activity, such as a site visit.


The Company uses Hotjar, a service that helps the Company better understand user website behavior, e.g. how much time is spent on which pages, which links are clicked, what a user likes and doesn’t, etc.

Hotjar collects the following user behavior and device data:

  • Device IP address (captured and stored only in anonymized form)
  • Device screen size
  • Device type (unique device identifiers)
  • Browser information, geographic location (country only)
  • Preferred language used to display our website

Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor the Company will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of the Company’s web properties and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Urchin Tracking Module (UTM) tags

UTM tags are appended as part of the visible URL for marketing campaigns and reports can be viewed in platforms like Google Analytics. The Company sends UTM tag information to Google Google Analytics/Intercom to evaluate campaign performance.

For example, if a user visits the website via a link with UTM parameters attached. These details, such as campaign source, medium, and name, are collected at an aggregated level and sent to Google Analytics.

Moreover, if a user who clicks a campaign link with a UTM tag becomes a registered user, the UTM information will associated with the registration and sent to Intercom. This information helps the Company assess the utility of its marketing channels.